Website audit
Northwind Dental — Family & Cosmetic Dentistry
https://www.northwind-dental.example/
Overall score
Solid on-page SEO and clear service pages, held back by a slow mobile experience. Large hero images and render-blocking scripts push Largest Contentful Paint past 4 seconds, and the booking button sits below the fold on phones.
Scores by category
Google PageSpeed Insights
Core Web Vitals
4.6 s
Largest Contentful Paint
2.4 s
First Contentful Paint
0.04
Cumulative Layout Shift
610 ms
Total Blocking Time
1.9 s
Largest Contentful Paint
0.7 s
First Contentful Paint
0.01
Cumulative Layout Shift
180 ms
Total Blocking Time
What needs attention first
- 01
Slow Largest Contentful Paint on mobile
The hero image is 1.8 MB and loads before any text, so LCP reaches 4.6 s on a mid-range phone.
Impact: Slow first impressions increase bounce rate and weaken Core Web Vitals rankings.
- 02
Booking button below the fold on phones
On a 375 px screen the primary 'Book now' button only appears after two scrolls.
Impact: Fewer mobile visitors reach the booking flow.
- 03
Service pages share one meta description
All 14 treatment pages reuse the home page description.
Impact: Search results show generic snippets, lowering click-through.
Recommendations by priority
High priority 2
Compress and resize hero images
Serve WebP at 1200 px wide and preload the hero image.
Move the booking button above the fold
Add a sticky 'Book now' bar on mobile.
Medium priority 2
Write unique meta descriptions
One per treatment page, with location and price cues.
Label the contact form fields
Two inputs rely on placeholder text only.
Low priority 1
Add FAQ schema to treatment pages
Improves eligibility for rich results and AI answers.
Your 30-day plan
Week 1
Speed quick wins
- Compress hero images
- Defer chat widget script
Week 2
Mobile conversion
- Sticky booking bar
- Shorten the booking form
Week 3
On-page SEO
- Unique meta descriptions
- Fix duplicate H1s
Week 4
Measure & iterate
- Re-run the audit
- Compare Search Console CTR
SEO, UX, accessibility and conversion scores come from HTML analysis. Performance uses PageSpeed Insights when available.
