AI Conversion Friction AnalyzerConversion optimisation

Your page gets traffic. Find out why it doesn't convert.

Point the analyzer at a landing page and tell it what a conversion is. It reads the page, maps where visitors get stuck — headline, buttons, trust, forms — and ranks the fixes by impact.

  • Reads the live page
  • Six friction areas checked
  • Fixes in the order to make them

Workspace

Find the friction

Enter the page you want visitors to convert on and what counts as a conversion. Adding your real numbers sharpens the analysis.

What should visitors do?

Your traffic numbers Optional

Monthly figures from your analytics.

Your friction map appears here

A friction score, a map of where on the page visitors get stuck, and fixes in the order to make them.

How it works

Evidence first, then the fix.

Every finding quotes what's actually on the page, so you can check it in thirty seconds instead of trusting a vague score.

  1. 01

    Set the goal

    Leads, sales, bookings, sign-ups, demos or enquiries — friction is judged against the action you actually want.

  2. 02

    The page is read like a visitor would

    Above the fold, value proposition, calls to action, trust signals, offer and forms are each checked, with evidence quoted from the page.

  3. 03

    Fixes, ranked

    High-severity, well-evidenced problems come first; quick wins you can ship this week are pulled out separately.

What you can use it for

When to run it

  • Product pages that stall

    Find out whether it's the offer, the trust signals or the checkout step.

    For ecommerce teams

  • Deciding what to A/B test

    Turn the ranked findings into a test backlog with a hypothesis for each.

    For CRO and growth teams

  • A full CRO programme

    We pair the analysis with your analytics and heatmaps, ship the fixes and measure the lift.

    Built by Jaseir for your stack